A branded content reaches levels of complete saturation across social media, the competition to be best, fastest and most relevant has never been more ferocious. It’s a designer’s dream at the moment as software improves to try and keep up with the ever improving skillsets of modern digital artists. And sport is the perfect environment…

Platform Update: MatchCentre v4.0 In global football, the season never ends, so the release date for the new MatchCentre arrives at the mid-point of the Premier League season. The latest upgrade of the feature is our biggest yet and aims to add a new armoury to the social media editor who has a live data feed…

With sport being such a fast paced environment and fans wanting not just updates but real time accuracy with the information that is shared, it is imperative for clubs, teams and publishers to be in a position to provide this. This type of content should be provided in a way that is easily digestable, visual…

The rise of digital has created opportunity and complexity for brands in equal measure, with opportunity stemming from the ability to reach more of the right people more effectively, yet complexity coming from getting those people to listen. Users now expect uninterrupted individual experiences online, driven by increased choice in what they see and when…

Visual content is a hot topic in the digital world, providing firepower to text-only content. But why does an image, infographic or video make such a difference to user engagement? It’s simple: visual stimuli is more effective at capturing people’s attention than text, with humans able to process visual content 60,000 times faster than text.…

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