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Playing Surface began in 2014 when the demand for visual content in social media began to explode. As broadcasters, we needed a solution to create world class content during the live sporting moment with maximum speed, efficiency and accuracy, with particular focus or reinforcing brand values.

 

As a result of the first prototype, we found that all sports brands had similar demands and challenges across their companies. Brands that included broadcasters, federations, sponsors, kit manufacturers, teams and athletes all needed the power to create visual content to maximise fan engagement and understand their fan base more.

 

 

Playing Surface began in 2014 when the demand for visual content in social media began to explode. As broadcasters, we needed a solution to create world class content during the live sporting moment with maximum speed, efficiency and accuracy, with particular focus or reinforcing brand values.

 

As a result of the first prototype, we found that all sports brands had similar demands and challenges across their companies. Brands that included broadcasters, federations, sponsors, kit manufacturers, teams and athletes all needed the power to create visual content to maximise fan engagement and understand their fan base more.